Commercial growth · Business development · Go-to-market
Shanna Chatman
A commercially minded growth strategist who connects business development, buyer insight, operational thinking, and creative execution to turn attention into movement.
Core expertise
- Business development
- New business acquisition
- Market expansion
- Strategic partnerships
- B2B campaign strategy
- Sales enablement
- Operational innovation
- Go-to-market strategy
How I create value
Find the opening
Recognize where demand, timing, relationships, and business needs intersect.
Make the offer clear
Shape positioning, buyer messaging, campaigns, and sales tools around a useful commercial story.
Build a next step
Connect ideas to a practical path for account growth, market entry, operational improvement, or commercialization.
Selected work
New Market Entry
Business Development / New Account Acquisition
The referral converted into a high-value new account, creating meaningful commercial movement and supporting entry into a new U.S. market.
After Hours
Spec B2B Growth Campaign
A self-initiated creative direction and supporting campaign logic. This concept was not commissioned by, or endorsed by, any company.
On-Demand Labor Platform
Operational Innovation / Product Concept
A product concept and experience direction for discussion—not a representation of an employer system, operating workflow, or deployed product.
B2B Campaign Series
Creative Go-to-Market
A reusable set of anonymized creative directions and outreach concepts. Examples are de-branded and do not disclose proprietary campaign details.
Brand + Commercialization
Positioning / Go-to-Market
A strategic concept demonstrating how brand and go-to-market decisions can be aligned. It is presented without confidential company or client details.
Profile note
This portfolio-led résumé summarizes the verified project and capability information currently provided. Employer names, dates, and credentials are not inferred.